9/20/26

Wilson Bela Pro V3

Padel Club Austin needed a promo to announce a new racket arriving in their shop. The goal was to build hype without giving everything away, so the video had to make people want to see the racket in person.

I built the edit around contrast. When the racket was hidden, cropped out, or shot in tight close-ups, the pacing stayed slow and deliberate to build tension. The moment it came into full view, everything sped up: fast cuts, handheld movement, and motion blur that gave viewers just enough of a look before pulling it away. The result keeps the racket feeling exclusive and leaves the audience wanting a closer look.

Previous

Transform Addie Vela

Next

Everyone Sees the Miles