Addie was launching Transform, her new online program, and needed a promo that matched its tone: calm, intentional, and focused on the person rather than the production. That meant no aggressive transitions or rapid cuts.

I handled the project end to end, from creative direction and shooting through the final edit. Working at a slower pace changed how I approached every stage. I built shots that could hold on screen longer and let the pacing carry the story instead of the effects. The result is a clean, steady piece that invites viewers in rather than rushing them through.